Win a 'Go Canada!" Library Cowbell!
For Immediate Release, January 17, 2010
Library Says 'Go Canada Go!'
Red Cowbells To Honour Skiing Crazy Canucks & Encourage Canadian Olympians
Vancouver, British Columbia – With only one month until the Opening Ceremonies of the 2010 Olympic Winter Games, Vancouver Public Library is encouraging Metro Vancouver residents to win or purchase a special red Library cowbell to cheer on Canadian Olympic and Paralympic athletes.
The red cowbells inscribed with the Library logo and ‘Go Canada’ were created to honour Canada’s legendary Crazy Canucks ski team who were the subject of the Library’s 2009 One Book, One Vancouver program that encourages Vancouverites to read the same book and participate in related programming.
In the lead up to the 2010 Winter Games, the Library expanded the program and chose two great books to get readers excited about the Games: The Crazy Canucks: Canada’s Legendary Ski Team by Janet Love Morrison and The Farm Team by Linda Bailey. The program culminated with an entry in the Rogers Santa Claus Parade and Love Morrison, Bailey, City Councillors, Library Trustees and staff handed out cowbells to excited parade goers.
There will be a free draw for ten bells at each of the Library’s 20 branches, including the Central Library. A limited quantity of the bells are for sale at Bookmark, the Library gift store, for $3.95. Bookmark is operated by Friends of the Vancouver Public Library and all proceeds support the Library.
“It is tradition to ring cowbells during World Cup ski races and we wanted a special memento for the 2009 One Book, One Vancouver program so creating Library cowbells was perfect since one of the books was about the Crazy Canucks,” said Jean Kavanagh, Manager, Marketing & Communications.
“We also learned that people ring cowbells at speed skating, cross country skiing, hockey and even curling so we think this is a perfect, affordable Games souvenir and they look great with those red mittens,” said Kavanagh.
The Library chose The Crazy Canucks as the 2009 adult One Book, One Vancouver title to honour some of Canada’s greatest sports heroes as we prepare to celebrate the next generation of Olympic and Paralympic heroes, Kavanagh added.
“The Crazy Canucks all raced at the 1980 Games in Lake Placid, Steve Podborski remains North America’s most-decorated downhill skier and skiers in Whistler will be competing on the Dave Murray Downhill course in honour of the late Crazy Canuck who passed away in 1990. We encourage people to pick up a Library cowbell and ring them loudly for all of our 2010 athletes.”
The Bookmark gift store is located adjacent to the Central Library at 350 West Georgia Street.
The red cowbells inscribed with the Library logo and ‘Go Canada’ were created to honour Canada’s legendary Crazy Canucks ski team who were the subject of the Library’s 2009 One Book, One Vancouver program that encourages Vancouverites to read the same book and participate in related programming.
In the lead up to the 2010 Winter Games, the Library expanded the program and chose two great books to get readers excited about the Games: The Crazy Canucks: Canada’s Legendary Ski Team by Janet Love Morrison and The Farm Team by Linda Bailey. The program culminated with an entry in the Rogers Santa Claus Parade and Love Morrison, Bailey, City Councillors, Library Trustees and staff handed out cowbells to excited parade goers.
There will be a free draw for ten bells at each of the Library’s 20 branches, including the Central Library. A limited quantity of the bells are for sale at Bookmark, the Library gift store, for $3.95. Bookmark is operated by Friends of the Vancouver Public Library and all proceeds support the Library.
“It is tradition to ring cowbells during World Cup ski races and we wanted a special memento for the 2009 One Book, One Vancouver program so creating Library cowbells was perfect since one of the books was about the Crazy Canucks,” said Jean Kavanagh, Manager, Marketing & Communications.
“We also learned that people ring cowbells at speed skating, cross country skiing, hockey and even curling so we think this is a perfect, affordable Games souvenir and they look great with those red mittens,” said Kavanagh.
The Library chose The Crazy Canucks as the 2009 adult One Book, One Vancouver title to honour some of Canada’s greatest sports heroes as we prepare to celebrate the next generation of Olympic and Paralympic heroes, Kavanagh added.
“The Crazy Canucks all raced at the 1980 Games in Lake Placid, Steve Podborski remains North America’s most-decorated downhill skier and skiers in Whistler will be competing on the Dave Murray Downhill course in honour of the late Crazy Canuck who passed away in 1990. We encourage people to pick up a Library cowbell and ring them loudly for all of our 2010 athletes.”
The Bookmark gift store is located adjacent to the Central Library at 350 West Georgia Street.
Founded in 1887, the Vancouver Public Library is one of Canada's largest library systems dedicated to meeting the lifelong learning, reading, recreation and information needs of the people of Vancouver. Each year, the Library’s 22 branches serve over six million visitors and offer over 2.5 million items, including books, CDs, DVDs, magazines and countless online resources.
For more information, please contact:
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For more information, please contact:
Jean Kavanagh
Manager, Marketing & Communications
Vancouver Public Library
jean.kavanagh@vpl.ca
604-331- 3895
Manager, Marketing & Communications
Vancouver Public Library
jean.kavanagh@vpl.ca
604-331- 3895
