Market research

InfoAction conducts market research for entrepreneurs starting a new business or considering investing in an unfamiliar industry.

When clients have a limited budget, we usually conduct two hours of research in library sources and on the Internet to profile the industry and gather information about the target market, at a cost of $180.

If you have more extensive needs, or you want to significantly reduce the risk of your investment, we can conduct thorough research into a target company and its ownership, as well as opportunities, trends, and forecasts for the industry. Learn more in our case study of a client considering investment in the food and beverage industry.

Vancouver Public Library’s collection and InfoAction's additional fee-based databases give us a broad range of resources for secondary market research, including:

• demographic information from leading Canadian publishers
• databases that provide analysis of the Canadian census
• market research databases that profile industries and provide projections
• expert searching of Canadian statistics via Statistics Canada/CANSIM
• industry, trade journal, and media articles for current trends
• industry and trade directories to identify competitors

Our market research rate is $90 per hour.

We also provide contact lists for companies by industry or region for direct mail or telephone marketing.